the tipping point malcolm gladwell barnes and noble

The chasm he refers to is between early adopters and the mass market. He does this by breaking down early adoption cycles, and shows the difference in your product lifecycle.

This book teaches you why you may have had early 'traction,' but how and why that traction does not guarantee mass market success. Immediately after reading this book I thought I understood everything about building a company. Christensen | Amazon | Audible | Barnes & Noble 5. Pick It Up: The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Clayton gives historical examples that makes the concept easily digestible and helps drive home the lessons. The innovator's 'dilemma' comes from the concept that companies will dismiss new market innovation based on the fact that customers do not currently use them, which then leaves the market ripe for disruption. Pairing this book with The Lean Startup helped me realize how important testing and validating assumptions is for not just startups, but for established companies as well. Christensen calls the anticipation of future needs 'disruptive innovation,' and gives examples involving the personal computer industry, milkshakes, and steel minimills.' He argues that such companies will eventually fall behind. Here's the synopsis: 'First published in 1997, Christensen's book suggests that successful companies can put too much emphasis on customers' current needs, and fail to adopt new technology or business models that will meet their customers' unstated or future needs.

The tipping point malcolm gladwell barnes and noble